Pathos
1. What is it? Pathos is the act of persuading an audience by using its emotions. By making people angry, jealous, sympathetic, etc., the writer hopes to make people follow his/her idea. 2. How is it made? Describe situations that appeal to people's strongest immediate emotions, such as anger, jealousy,…
Logos
1. What is it? Logos is the act of trying to persuade an audience via the use of evidence and logical reasoning. Rather than trusting the speaker’s ethics (ethos) or a feeling (pathos), logos presents facts from which the audience draws reason, conclusions, and agreement. Logos can be ‘top down’…
Ethos
1. What is it? Ethos is the attempt to persuade others by using an ethical appeal. It is done by making an argument sound fair, morally correct, practical, and credible. In simple terms, it is the idea that messages work better when the audience admire, respect or like the messenger,…