Euphemism
1. What is it? A euphemism is an inoffensive word or phrase used in place of an offensive, rude or taboo one. Importantly, although a euphemism is used, the audience knows what the original word was. Euphemisms are used in any circumstance or writing that deals with a difficult subject…
Parallelism
1. What is it? Parallelism is a technique of ‘balancing’ sentences - meaning all sections are similar in pattern or structure - by repeating a structure or words. It is most commonly used in speeches, poetry, and advertising. 2. Why use it? Make sentences easier to a point through stress…
Metaphor
1. What is it? A metaphor uses the ideas and characteristics of one object or situation to describe another object or situation. An extended metaphor - one that carries on the metaphor across several ideas, or goes into great depth - is called conceit. Metaphors are commonly found in poetry,…
Consonance and Assonance
1. What is it? Consonance is the repeating of consonant sounds throughout a sentence or is the repeating of vowel sounds throughout a sentence or phrase. Unlike alliteration or rhyme, consonance and assonance do not have to happen at the beginning or end of a word. They can occur anywhere…
Oxymoron and Paradox
1. What is it? Oxymorons are descriptions that combine two words that are completely opposite. Literary paradoxes are groups of sentences or phrases that contain contradictions that appear to defy logic but suggest great depth, truth and wisdom. Some oxymorons have become part of everyday speech. Because oxymorons can be quite…